Belkin has been a leading brand of consumer electronics for the past 40 years. It announced today that its range of products made of recycled plastic (72%) will be first rolled out in Australia.
These products, which are made from at least 72% post-consumer recycled plastics (PCR), will be available in Australia and the news has turned a few eyes.
Belkin’s range moves some of its most popular products to PCR and delivers them in new, plastic-free packaging. And Australia is the first nation to offer these products to customers.
It is the most recent of the consumer electronic giant’s numerous sustainability initiatives. Today, the company also released the results of its 2022 Sustainability Report. It reiterates its goal of becoming carbon neutral for emissions in scopes 1 and 2 by 2025.
A Deliberate Decision:
This deliberate and methodical decision to transition product materials to PCR was first announced in January. It was at the annual Consumer Electronics Show. This takes plastic waste from consumers and repurposes it to create new products. It gives new life to plastic that would otherwise be destined for landfills. And reducing its dependence on virgin plastics.
It comes after over two years of broad item advancement. And it will at first comprise the Interface USB-C® to 4-Port USB-C Center point (AVC018), BoostCharge 30W USBC Vehicle Charger (CCA004), and BoostCharge Power Bank 10K (BPB011).
Belkin Leading the Industry:
In the future, those in the broader consumer electronics industry who will follow Belkin’s lead will benefit. Their commitment to transition to using PCR across its range. This is because it is anticipated that Belkin’s decision to use PCR across its range will significantly improve the efficiency of the post-consumer recycled plastics industry on a global scale.
There will be little difference between Belkin PCR products and existing Belkin products in terms of design, quality, and aesthetics. The new PCR products will have easy-to-understand callouts on the packaging. They will also have online product pages, such as: Made with Products Made of Recycled Plastic” and “Plastic-Free Packaging”.
Belkin also keeps looking for new solutions for this new PCR portfolio. It is also carefully checking the science behind how it can reduce its environmental impact without sacrificing quality. The company’s design assurance team selected and tested PCR material from reputable resin suppliers.
Steve Malony, CEO of Belkin, stated, “My recent trip to Australia to celebrate our 40th anniversary showed me the genuine passion that our team, our retail partners, and our customers have for options that are practical but sustainable.”
First Roll Out in Australia:
“I am honored to collaborate with the teams that realized this shared vision. I am inspired by their commitment to doing the right thing, and we will continue to work together toward a more sustainable future.” Said the CEO of the company.
In addition to the ongoing conversion of products, Belkin Australia has also reduced the amount of plastic packaging worldwide. As a signatory of the Australian Packaging Covenant Organization (APCO), it has developed packaging around the world that uses significantly less plastic while increasing the percentage of recyclable and compostable materials.
The most recent APCO Performance Summary Annual Report for 2023 reflects this. Naming Belkin ANZ the overall leader in performance for the 2022 calendar year with a score of 80%.
Since 2019, the use of plastic in packaging has decreased by 56% year-over-year. And many products are now delivered in packaging made of more than 90% recyclable materials. This includes the SOUNDFORM Immerse Noise Canceling Earbuds, the Magnetic Face Tracking Mount, and the BoostCharge Pro MagSafe range from Belkin.
Plans for the Global Market:
Today’s announcement and Belkin’s overall packaging enhancements are the most obvious to customers. The company is also implementing a wide range of initiatives across its global business. This is to introduce a more environmentally friendly manufacturing process. And to achieve carbon neutrality by 2030, including zero emissions in scopes 1 and 2 by 2025. The company’s 2022 Sustainability Report, which was released today, demonstrates its commitment to reviewing all business areas, including:
Accomplishing more than 65% decrease in ozone-harming substance impression beginning around 2009 levels.
Accomplishing 35% carbon nonpartisanship in tasks beginning around 2020 Reusing 26,524 tons of electrical and electronic gadgets, as well as 9,972 tons of bundling to diminish its carbon impression on a much bigger scope beginning around 2009.
In order to guarantee that its U.S. warehouse facility’s operations are carried out in an ethical and cost-effective manner. It is using Renewable Energy Credits from a wind farm to offset 100 percent of its power consumption.
“We are always looking ahead, setting new goals, and striving for higher standards, despite the fact that we take pride in our achievements and efforts toward sustainability over the past forty years. Our association is comprised of individuals who need to leave the planet a superior spot for our kids and people in the future. We remain perpetually and truly energetic about recharging our obligation to a roundabout economy and carbon lack of bias and proceeding with our vow to help the Paris Understanding.” said Steve Malony.